{"product_id":"lakme-forever-matte-liquid-lipstick-long-lasting-quick-drying-lightweight-up-to-16hr-wear-5-6-ml","title":"Lakmē Forever Matte Liquid Lipstick,Long-lasting,quick-drying, lightweight, Up to 16Hr Wear, 5.6 ml","description":"\u003cp class=\"heading_para\"\u003e\u003cb\u003eBold matte colour that stays fresh\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eBold colour meets comfortable long wear with Lakmē Forever Matte Liquid Lipstick. The highly pigmented formula delivers an intense matte finish that stays freshly applied for up to 16 hours. Its lightweight texture helps you wear a statement pout without the heavy feel often associated with long-wear lip colour. The liquid formula glides smoothly across the lips and dries down to a transfer-resistant finish. It is designed to support lasting colour through everyday wear while remaining comfortable on the lips. From workday neutrals to evening statement shades, Lakmē Forever Matte makes polished lip colour easy to wear.\u003c\/p\u003e\n\u003cp class=\"heading_para\"\u003e\u003cb\u003eHow the formula works\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eLakmē Forever Matte balances intense pigment, smooth application and lasting performance through a blend of lightweight ingredients and film formers:\u003c\/p\u003e\n\u003cp class=\"desc_textes\"\u003e\u003cstrong class=\"dot-before\"\u003eIsododecane: \u003c\/strong\u003eCreates a lightweight base that helps the formula spread smoothly and dry quickly for a non-sticky finish.\u003c\/p\u003e\n\u003cp class=\"desc_textes\"\u003e\u003cstrong class=\"dot-before\"\u003eDiisostearyl Malate: \u003c\/strong\u003eWorks as an emollient to give the liquid colour a silky glide and support comfortable wear.\u003c\/p\u003e\n\u003cp class=\"desc_textes\"\u003e\u003cstrong class=\"dot-before\"\u003ePolybutene: \u003c\/strong\u003eActs as a binder and film former that helps support lasting, even colour payoff.\u003c\/p\u003e\n\u003cp class=\"desc_textes\"\u003e\u003cstrong class=\"dot-before\"\u003eDimethicone: \u003c\/strong\u003eAdds slip during application and gives the formula a smooth, velvety feel on the lips.\u003c\/p\u003e\n\u003cp class=\"desc_textes\"\u003e\u003cstrong class=\"dot-before\"\u003eTrimethylsiloxysilicate:\u003c\/strong\u003eForms a long-wear film that helps the shade stay put and resist transfer after it sets.\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eTogether, these ingredients help Lakmē Forever Matte combine bold colour with a lightweight texture and long-lasting matte performance.\u003c\/p\u003e\n\u003cp class=\"heading_para\"\u003e\u003cb\u003eFinish and feel\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eLakmē Forever Matte Liquid Lipstick delivers an intense matte finish without making the colour feel unnecessarily heavy. The fluid texture spreads evenly, while the formula’s emollients and silicones support smooth application. Once dry, the colour forms a lasting layer that helps reduce unwanted transfer.\u003cbr\u003eFor the most even result, apply the product in thin strokes rather than using one thick coat. Allow the first layer to set before adding more colour. This supports a smooth finish and helps prevent uneven build-up.\u003c\/p\u003e\n\u003cp class=\"heading_para\"\u003e\u003cb\u003eWho it is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eThis liquid lipstick is suitable for anyone looking for highly pigmented matte colour, lightweight wear and a finish that stays fresh for up to 16 hours. Its range includes wearable shades created with Indian skin tones in mind, making it easy to choose between everyday neutrals and bolder colours.\u003cbr\u003eLakmē Forever Matte is particularly useful for long workdays, social plans and occasions when frequent reapplication may be inconvenient. Individual colour results can vary according to natural lip tone, lighting and the selected shade.\u003c\/p\u003e\n\u003cp class=\"heading_para\"\u003e\u003cb\u003ePrecision application\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eThe specially designed precision wand helps outline the cupid’s bow and fill the lips with controlled, even strokes. Start at the centre of the lips and work outwards. Use the tip to define the edges before filling in the remaining area.\u003cbr\u003eFor deeper intensity, allow the first coat to set for 10–15 seconds before applying a thin second layer. Avoid rubbing the lips together while the colour dries. For a softer, blotted effect, press with a tissue and gently diffuse the edges with a fingertip.\u003c\/p\u003e\n\u003cp class=\"heading_para\"\u003e\u003cb\u003eRemoval and lip preparation\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"desc_text\"\u003eGently exfoliate the lips before application and follow with a light layer of balm. Blot away excess balm so the colour can apply evenly and set correctly. Avoid applying a thick or oily base directly beneath the liquid lipstick because this may affect the final finish.\u003cbr\u003eTo remove Lakmē Forever Matte, use an oil-based makeup remover or cleansing oil. Let the remover sit briefly over the lips before wiping gently. Avoid aggressive rubbing, particularly when removing deeper pigments.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003e1. \u003cb style=\"color: black;\"\u003ePrep: \u003c\/b\u003eGently exfoliate your lips and apply a light balm. Blot away excess balm before applying the colour. \u003cbr\u003e2. \u003cb style=\"color: black;\"\u003eApply: \u003c\/b\u003eUse the precision wand to outline the cupid’s bow, then fill the lips using thin, even strokes.\u003cbr\u003e3. \u003cb style=\"color: black;\"\u003eLayer and set: \u003c\/b\u003eFor deeper colour, wait 10–15 seconds before adding a thin second layer. Avoid rubbing your lips until the formula dries.\u003cbr\u003e4. \u003cb style=\"color: black;\"\u003eRemove: \u003c\/b\u003eDissolve the long-wear pigment gently with an oil-based makeup remover or cleansing oil.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e1. How long does Lakme Forever Matte Liquid Lipstick last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLakmē Forever Matte Liquid Lipstick is designed to stay fresh for up to 16 hours. Its filmforming ingredients support lasting colour and a transfer-resistant finish after the product has dried. Actual wear can vary with application, meals and individual use, so apply thin layers and let each layer set completely.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e2. Is Lakme Forever Matte Liquid Lipstick transfer-proof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLakmē Forever Matte Liquid Lipstick has a long-lasting, transfer-resistant finish. Trimethylsiloxysilicate helps form a film that supports the colour in staying put once dry.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e3. Does Lakme Forever Matte Liquid Lipstick feel heavy on the lips?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLakmē Forever Matte Liquid Lipstick has a comfortable, lightweight texture that is designed to deliver intense pigment without feeling heavy. Isododecane creates a light base, while Diisostearyl Malate and Dimethicone help provide smooth glide and a velvety feel during application and wear.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e4. How do I apply Lakme Forever Matte Liquid Lipstick evenly?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrep and blot the lips before applying Lakmē Forever Matte Liquid Lipstick. Use the precision wand to outline the cupid’s bow and fill the lips with thin, even strokes. For extra intensity, wait 10–15 seconds before adding a second light layer, then avoid rubbing the lips until dry.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e5. Are Lakme Forever Matte shades suitable for Indian skin tones?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLakmē Forever Matte Liquid Lipstick is available in a wide range of wearable shades created to suit Indian skin tones.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e6. What ingredients help Lakme Forever Matte Liquid Lipstick stay on?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLakmē Forever Matte Liquid Lipstick uses Polybutene and Trimethylsiloxysilicate as filmforming ingredients that support lasting colour and transfer resistance. Isododecane helps the formula spread and dry quickly, while Diisostearyl Malate and Dimethicone provide silky slip and a smoother, more comfortable application experience.\u003c\/p\u003e\n\u003cp class=\"question_text\"\u003e\u003cstrong\u003e7. How do I remove Lakme Forever Matte Liquid Lipstick?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse an oil-based makeup remover or cleansing oil to dissolve Lakmē Forever Matte Liquid Lipstick. Hold the remover over the lips briefly, then wipe gently without aggressive rubbing. Follow with your usual lip-care routine if needed. Long-wear pigments generally release more easily with an oil-based formula than with water alone.\u003c\/p\u003e","brand":"Lakme India","offers":[{"title":"Cherry Love","offer_id":40489006727303,"sku":"29324","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Brown Espresso","offer_id":40489007054983,"sku":"24561","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Pink Floss","offer_id":40489006760071,"sku":"29325","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Pink Parfait","offer_id":40489006792839,"sku":"29326","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Brown Sheer","offer_id":40489006825607,"sku":"29327","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Rose Wood","offer_id":40489006858375,"sku":"29328","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Nude Charm","offer_id":40489006891143,"sku":"29329","price":349.0,"currency_code":"INR","in_stock":false},{"title":"Red 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