"New Lakme 9to5 Primer + Matte Liquid Lip Color. This revolutionary formula with a built-in primer smoothens your lips to give you a crease-less finish. It is transfer-proof, smudge-proof and waterproof and will last all day long. The intense matte color glides on easily and stays effortlessly smooth and matte, no matter what! Got a hectic day at work or an impromptu after-hours plan? Don't worry, the in-built primer will leave your lips unruffled and smooth, through it all Infused with Vitamin E and Argan oil, you will love how the luxurious lip color moisturizes and nourishes your lips, so they always feel soft, supple, and hydrated. What's more, the Lakmé 9to5 Primer + Matte Liquid Lip Color is non-sticky, comfortable and doesn’t weigh down your lips. It has a one-stroke intense matte color payoff that lasts long. And its creamy application gives you a smooth finish unlike any other liquid matte color. Edgy, bold, glam, playful or natural, there's something for every mood."