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App Privacy Policy

HUL Lakmé Makeup Pro

Privacy policy

Privacy Policy Overview

The statements, set forth below, are our privacy statements for the:Lakmé Makeup Pro
  • We value the trust that you place in us by giving us your personal information. We will always use your personal information in a way that is fair and worthy of that trust.
  • You are entitled to clear information about how we use your personal information. We shall always be transparent with you about what information we collect, what we do with it, with whom we share it and whom you should contact if you have any concerns.
  • If you have any concerns about how we use your personal information, we will work with you to promptly resolve those concerns.
  • We will take all reasonable steps to protect your information from misuse and keep it secure.
  • We will comply with all applicable data protection laws and regulations and we will co-operate with data protection authorities. In the absence of data protection legislation, we will act in accordance with generally accepted principles governing data protection.
  • You can opt out of receiving communications from us at any time by deleting the application itself from your device. Any direct marketing communications that we send to you will provide you with the information and means necessary to opt out.
  • Disputes, if any, shall be subject to exclusive jurisdiction of courts in Mumbai.
  • Lakmé Makeup Pro privacy policy
Lakmé Makeup Pro is committed to protecting your privacy and ensuring that your personal information stays protected. This Privacy Policy explains the types of personal information we collect and how we use, disclose and protect that information.

2.1.1 What does this Privacy Policy apply to?

This Privacy Policy applies to personal information collected by Lakmé Makeup Pro /Unilever Group of companies in connection with the services they offer. Find out more about the Lakmé Makeup Pro/ Unilever Group at http://unilever.com/aboutus/. This includes information collected offline through our Careline and consumer call centres, direct marketing campaigns, sweepstakes and competitions, and online through our websites, branded pages on third party platforms and applications accessed or used through such websites or third party platforms which are operated by or on behalf of the Lakmé Makeup Pro / Unilever Group ("Unilever websites"). This Privacy Policy is hereby incorporated into and forms part of the terms and conditions of use of Lakmé Makeup Pro .

2.1.2 This Privacy Policy does not apply to:

  • Information collected by third party websites, platforms and/or applications (“Third Party Sites”) which we do not control;
  • Information collected by Third Party Sites which your access via links on Lakmé Makeup Pro; or
  • Banners, sweepstakes and other advertisements or promotions on Third Party Sites that we may sponsor or participate in.
  • These Third Party Sites may have their own privacy policies and terms and conditions. We encourage you to read them before using those Third Party Sites.

2.2 Your consent

  • Lakmé Makeup Prowill not collect, use or disclose your personal information without your consent. In most cases, we will ask for your consent explicitly but, in some cases, we may infer consent from your actions and behaviour. By using a Unilever Sitemobile application, you are consenting to the relevant Lakmé Makeup Pro and Unilever Group Company collecting, using and disclosing your personal information in accordance with this Privacy Policy.
  • By participating in this activation, you also agree that in the future, Lakmé Makeup Pro / Unilever, or its media agency can contact you, through phone or sms, with respect to any activation, promotion or promotional scheme, survey or such other activity, regarding any of the brands of HULUnilever.
  • If you do not agree to the collection, use and disclosure of your personal information in this way, please do not use the Lakmé Makeup ProUnilever Sites or otherwise provide Unilever with your personal information.

2.3 Children

  • Lakmé Makeup Pro application is designed and intended for use by adults. Where a Lakmé Makeup Prois intended for use by a younger audience, we will obtain consent from a parent or guardian before we collect personal information where we feel it is appropriate to do so or where it is required by applicable data protection laws and regulations (the age at which consent is necessary varies from country to country). If you are a child over the age where parental consent is required in your country, you should review the terms of this Privacy Policy with your parent or guardian to make sure you understand and accept them.
  • If we discover that we have collected information without consent from a parent or guardian where such consent should have been obtained through any other source / existing database / etc., we will delete that information as soon as possible. Access to certain parts of the Lakmé Makeup Proand/or eligibility to receive prizes or other rewards may be limited to users over a certain age . We may use your personal information to carry out age verification checks and enforce any such age restrictions.

2.4 What information do we collect?

In this Privacy Policy, your "personal information" means information or pieces of information that could allow you to be identified. This typically includes information such as your name, address, screen name, profile picture, email address, and telephone number, but can also include other information such as IP address, shopping habits, preferences and information about your lifestyle or preferences such as your hobbies and interests. We may collect personal information about you from different sources, including:
  • Information you give us directly on the mobile application Lakmé Makeup Pro
  • Name
  • Email address
  • User name of your mobile’s operating system
  • Mobile number
  • Age
  • Date of birth
  • Gender
  • GPS Coordinates and Geo Locations
  • Any other personal information you voluntarily provide to us
  • Information we collect automatically when you use the application Lakmé Makeup Pro
  • The hyperlinks you have clicked
  • Your habits of consuming / using Unilever brands
  • Preferences and information about your lifestyle, hobbies and interests

2.5 How do we use your personal information?

We use your personal information to:
  • Improve and personalize the services herein used by you under this application.
  • Analyse the effectiveness of our advertisements, content and promotions.
  • Personalise your experience, as well as to evaluate (anonymously and in the aggregate) statistics on activity, such as what time you visited it, frequency of visit, ‘likes’ on the content provided,content viewing habits, etc.
  • It makes the Lakmé Makeup Pro easier to use and to better tailor the Lakmé Makeup Proand our products to your interests and needs
  • Help speed up your future activities and experience on the Lakmé Makeup Pro. For example, Lakmé Makeup Pro can recognise that you have provided your personal information and will not request the same information a second time
  • Collect information about the device you are using to access the Lakmé Makeup Pro, such as your IP address or the type of Internet browser or operating system you are using, and link this to your personal information so as to ensure that the Lakmé Makeup Pro present the best browsing experience for you
  • To create aggregated and anonymized information to determine which Mobile Application features are most popular and useful to users, and for other statistical analyses.
  • To prevent, discover and investigate violations of this Privacy Policy or any applicable terms of service or terms of use for the Mobile Application, and to investigate fraud, chargeback or other matters
  • To customize the content or services on the Mobile Application for you, or the communications sent to you through the Mobile Application
  • To contact you regarding products and services which may be of interest to you, provided you have given us consent to do so or you have previously requested a product or service from us and the communication is relevant or related to that prior request and made within any timeframes established by applicable laws.
  • Suggest products or services (including those of relevant third parties) which we think may be of interest to you.
  • Offer you the opportunity to take part in competitions or promotions
  • To provide you with products or services that you request from us
  • To respond to your queries or comments

2.6 Data charges

  • We may make available a service through which you can receive text or other types of messages from Lakmé Makeup Pro(such as short message service) on your mobile device ("Mobile Message Service"). If you subscribe to Lakmé Makeup Pro, you agree to receive such messages from Lakmé Makeup Proat the mobile number you provide for that purpose (unless and until you have elected to opt out of receiving such messages by following the instructions in the unsubscribe™ section below). You understand that your wireless carrier's standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the unsubscribe™ section below. If fees are charged to your wireless account invoice, you agree that we may collect from you and provide your carrier with your applicable payment information in connection therewith .
  • You represent that you are the owner or authorized user of the wireless device you use to sign up for the Lakmé Makeup Pro, and that you are authorized to approve the applicable charges at any stage / module of the mobile application.
  • In addition to meeting certain age restrictions and any other terms and conditions associated with Lakmé Makeup Pro; you may be required to register personal information such as your name, age, and mobile phone number. We may also obtain the date, time and content of your registration in the course of your use of Lakmé Makeup Pro. We will use the information we obtain in connection with our Lakmé Makeup Pro in accordance with this Privacy Policy.
  • Please note, however, that your wireless carrier and other service providers may also collect data about your mobile device usage, and their practices are governed by their own policies.
  • You acknowledge and agree that Lakmé Makeup Prois provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of Lakmé Makeup Pro will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of Lakmé Makeup Pro. We may also access the content of your mobile phone account with your carrier for the purpose of identifying and resolving technical problems and/or service-related complaints.
  • We may use information automatically collected by the Mobile Application (including the Mobile device Information) in the following ways:o To operate and improve our Mobile Applications, other Services, our company's services, and tools.
  • To create aggregated and anonymized information to determine which Mobile Application features are most popular and useful to users, and for other statistical analyses.
  • To prevent, discover and investigate violations of this Privacy Policy or any applicable terms of service or terms of use for the Mobile Application, and to investigate fraud, chargeback or other matters
  • To customize the content or services on the Mobile Application for you, or the communications sent to you through the Mobile Application

2.7  Who do we share your personal information with?

  • As a general rule, we do not share your personal information with anyone outside of the Unilever Group. However, we may share your personal information with trusted third parties who are related to us in any more of business / marketing activities / etc..
  • Our advertising, marketing and promotional agencies to help us deliver and analyse the effectiveness of our advertising campaigns and promotions
  • Third parties required to deliver a product or service to you, such as a delivery or postal service delivering a product that you have ordered
  • Law enforcement or government authorities where they have followed due legal process to request us to disclose the information
  • Third parties who wish to send you information about their products and services, but only if you have given us consent to do so
  • Third party providers of services, such as data processing, to Unilever
  • Web analytics tool providers, such as Google
  • We may also share your personal information with companies, organisations or individuals outside of the Unilever Group if we believe that disclosure of the information is necessary for legal reasons.
  • Enforce applicable terms of use of Unilever Sites
  • Conduct investigations into possible breaches of applicable laws
  • Detect, prevent and protect against fraud and any technical or security vulnerabilities
  • Comply with applicable laws and regulations, co-operate in any legal investigation and meet enforceable governmental requests
  • We may also provide your Personal Information to various tax authorities upon any demand or request from them
  • We do not sell your personal information to marketing companies who are not related to Unilever
  • If you do not wish to provide your personal information to us, we may not be able to provide the products and services you request, or to tell you about other products and services offered by HUL

2.8 Transferring your personal information

We may transfer your personal information to servers located outside the country in which you live or to affiliates or other trusted third parties based in other countries so that they may process personal information on our behalf. By using a Lakmé Makeup ProUnilever Site or otherwise providing Lakmé Makeup ProUnilever with personal information, you agree to us doing so in accordance with the terms of this Privacy Policy and applicable data protection laws and regulations. You should be aware that many countries do not afford the same legal protection to personal information as you might enjoy in your country of origin. While your personal information is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in accordance with its laws. Subject to such lawful access requests, we promise that anyone processing your personal information outside your country of origin is required to implement measures to protect it and is only entitled to process it in accordance with Unilever's instructions.

2.9 Safeguarding your personal information

  • We take all reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis. Your privacy rights and who to contact
  • If you have any questions, comments or concerns about how we handle your personal information, then you may contact us by clicking the Contact Us link on the Lakmé Makeup ProUnilever Site that directed you to this Privacy Policy. Your request will be directed to the appropriate Unilever group company. Alternatively, please go to www.unilever.com, select the appropriate country and click on the Contact Us link. Your request will be directed to the appropriate Unilever group company.

2.10 You have the right to tell us if you:

  • Don't want to be contacted in the future by us
  • Would like a copy of the personal information which we hold about you
  • Would like us to correct, update or delete your personal information in our records
  • Wish to report any misuse of your personal information

2.11 Links to other website

The Site, Application or any other Platform may contain links to third party websites or resources. You should not infer or assume that Company operates, controls, or is otherwise connected with these other websites or destinations. When you click on a link within the Services on any of the Platforms, Lakmé Makeup ProCompany will not warn You that You have left the Services or Platforms and are subject to the terms and conditions (including privacy policies) of another website or destination. You should not rely on these Terms to govern your use of another website or destination. You acknowledge and agree that Company is not responsible or liable for: (i) the availability or accuracy of such websites or resources; or (ii) the content, products, or services on or available from such websites or resources. Links to such websites or resources do not imply any endorsement by Company of such websites or resources or the content, products, or services available from such websites or resources. You acknowledge sole responsibility for and assume all risks arising from your use of any such websites or resources.

Proposed additional sections in privacy policy:

Business Transfers:

Lakmé Makeup Pro may sell, transfer or otherwise share some or all of its marketing set-ups, including your personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. Should such a sale or transfer occur, we will ensure that the Personal Information you have provided through the Website is stored and used by the transferee in a manner that is consistent with this Privacy Policy.


Lakmé Makeup Pro uses ordinary industry standard technology designed to help keep your Personal Information safe. The secure server software (SSL) / or encrypts all information you put in before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ commercially reasonable and practicable security practices and procedures and security methods and technologies. We will also ensure on reasonable commercial efforts basis that any agent or third party that we employ complies with the same security standards as us for the protection of your Personal Information. Your information may be transferred to or be maintained on computers, computer systems and computer resources located outside of your state where the privacy laws may not be as protective as those where you live. If you are located outside India and choose to provide information to us, please be aware that Lakme Makeup ProUnilever keeps or transfers information to India and processes it there. Your submission of such information represents your agreement to that transfer. Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, We have commercially reasonable procedures and security features in place to reasonably endeavour to prevent unauthorized access.

Changes in Privacy Policy:

From time to time we may update this Privacy Policy. Your continued subscription to our Services constitutes an acceptance of the then-current Privacy Policy and Terms of Use so we encourage You to visit this page periodically to review any changes.


Lakme Makeup Pro gives you choices regarding the collection and usage of your personally identifiable information. If you have registered for any Lakme Makeup Prorelated updates through accessing the Muft TV mobile application, and do not wish to receive future communications, please uninstall the application from the device on which you have installed. By doing so, you will voluntarily unsubscribe from Muft TV mobile application services.


Identity theft and the practice currently known as "phishing" are of great concern to Lakmé Makeup ProUnilever. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information or national identification numbers in a non-secure or unsolicited e-mail or telephone communication


Comments and other content submitted to our are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives

Links to Other Sites / Financial Data

We provide links to other websites for your convenience and information. These sites may have their own privacy policies in place, which we recommend you review if You visit any linked websites. We are not responsible for the content of linked sites or any use of the sites.While transacting with other users of the Website, You may provide your financial information including without limitation your bank account details, credit card account details or your details pertaining to any payment settlement or pre-paid instrument service provider. You understand, agree and acknowledge that the Website and Platform never receives your financial and payment information from these service provider. Your personal information, sensitive personal information and financial information will be dealt by these service providers in accordance with their respective privacy policies and other terms and conditions and Platform and Website shall not be liable, accountable or responsible for your personal information, sensitive personal information and financial information which you provide to these service providers.

Special Note to International Users

The WhatsApp Site and Service are hosted in the United States and are intended for and directed to users in the United States. If you are a user accessing the WhatsApp Site and Service from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the WhatsApp Site and Service, which are governed by California law, this Privacy Policy, and our Terms of Service, you are transferring your personal information to the United States and you expressly consent to that transfer and consent to be governed by California law for these purposes.

Privacy FAQs

  • Q: How can I stop receiving email messages from Lakmé Makeup Pro mobile marketing campaign?
A: The easiest way to unsubscribe from a Lakmé Makeup Pro mobile marketing campaign is to uninstalling the mobile application from your device. You can also send a request to unsubscribe by .
  • Q: How can I update the contact information I provided to Lakmé Makeup Pro online?
  • Q: Why do Lakmé Makeup Pro websites or campaign ask for my birth date?
A: Lakmé Makeup Pro does not intend to collect personal information from children who are below 18 years of age. We ask for a consumer’s birth date to help ensure that we either do not collect children’s personally identifiable information, or that parental consent is obtained as required by applicable laws.
  • Q: What personal information do Lakmé Makeup Pro collect about me?
A: Examples of the types of personal information HUL collects about consumers include your name, address, email address, phone number, age, demographic or purchase information.
  • Q: How do Lakmé Makeup Pro collect personal information about me?
A: Lakmé Makeup Pro collects personal information about you in a variety of ways. For example, you may have provided personal information to us when registering on our mobile application, filling in a request for a coupon, participating in any mobile based marketing campaign or and all other activities on whatever platform which are managed by Lakmé Makeup Pro or HUL or its legal partner. We also obtain personal information from other sources, such as commercially available sources, in the hope of reaching consumers who might be interested in our products.
  • Q: How does Lakmé Makeup Pro use my personal information?
A: Lakmé Makeup Pro uses consumer personal information for Unilever business purposes such as to develop and improve our products and services, to respond to consumer questions, to send you coupons or other product information, and to tailor website content and other communications to your interests.
  • Q: Does Lakmé Makeup Pro share my personal information with marketers outside of Unilever?
A: Lakmé Makeup Pro does not sell consumer personal information to other marketing companies. Lakmé Makeup Pro does not share consumer personal information with other marketing companies unless you consent to that sharing. Lakmé Makeup Pro does share relevant consumer personal information with service providers perform business operations on our behalf which is specific to the scope of the services of such service providers.