Lakme now brings you a whole new concept 'Lakme Fundamentals', a truly advanced and sophisticated range of skin care solutions. Aimed to make daily skin care an integral part of the Indian woman's beauty regime, this range has been especially innovated for Indian skin. Lakme Fundamentals introduces a whole new level of skin care to its consumers by bringing in a lot of firsts: Natural Ingredients: What's new is the use of exotic, but at the same time nourishing and stimulating, natural ingredients. Like strawberry and peach nutrients, avocado, shea butter, etc. Advanced Skin Care: Lakme Fundamentals uses only the latest and the most advanced breakthroughs - like AHAs, anti oxidants, UV filters, etc. making it truly evolved skin care. Fragrance: Newer and softer long-stay fragrances have been used to make the experience more pleasurable. Dynamic Packaging: The shape, material and colors have been carefully chosen to add to the overall uniqueness, premiumness and dynamic quality of the brand. Everything combined, Lakme Fundamentals is a power packed offering that is sure to deliver a radiant glow to the skin. Not to mention, an equally healthy glow to the retailer bottom lines also.